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Finally…The Voice of REAL Everyday Farmers on the Big Screen!

By on Apr 24, 2014

Previous years have shown a dramatic increase in the propaganda armed against farmers and the food they produce. The country has seen documentaries, parodies and a plethora of articles aimed at discrediting the industry and spreading fear amongst consumers; but May 1st will bring a change in the media landscape. A new documentary entitled “Farmland” by Academy Award Winning director James Moll is hitting big screens across the country. If you’ve ever wondered about the world of farming, this is an excellent opportunity for you to get front row seats. The film follows the lives of 6 young farmers and ranchers who are taking on the operational responsibilities of their farming businesses. Get a bird’s eye view of their family life, how and why technology is used on the farm and how they adapt to mother natures curve balls. Check out the trailer here! But...

Aquaculture Fish Farming Likened to Livestock FeedLots

By on Apr 21, 2014

Earlier this month NPR aired a segment on Fish Farming entitled “The Future Of Clean, Green Fish Farming Could Be Indoor Factories.” The segment shared that 90% of U.S. consumed fish is imported from other countries; countries that might have lower regulation standards for fish farming. The U.S. typically imports shrimp and tilapia from warm water ponds in southeast Asia and Latin America and farmed salmon from net pins in the coastal waters of Norway and Chile. As a result of this dependence on imports and the variance of food production standards, there have been significant strides in bringing fish farming to the U.S. The segment spotlighted¬† Yoni Zohar at the Institute of Marine and Environmental Technology in Baltimore, who’s laboratory features rows of large plastic tanks full of fish. All of the water is completely recycled and waste is filtered and¬† converted...

Chipotle’s “Farmed and Dangerous” Series Misinforms Consumers Under the Veil of Social Change

By on Mar 19, 2014

Chipotle’s Farmed and Dangerous mini series, a follow up to its Scarecrow cartoon that made waves across the agricultural landscape, uses gross exaggeration and tasteless humor to illustrate the “face” of the food industry as they see it. But, for those of us that are familiar with the agriculture pipeline, this sort of parody can prove to be disrespectful and frustrating. While for those of us who are new to understanding the food production landscape and the players, a parody such as this which throws a veil over the industry can lead to major misinformation and confusion. In response, here’s my attempt to illuminate¬† some of the real life faces of the farming industry. There’s no Buck Marshall here… 1. Who the heck is the Industrial Food Image Bureau (IFIB)… in real life Sometimes it helps to put a face to a name, but unfortunately, Chipotle...

{Product Review and Giveaway} Zoe Preps for School With Her Yak Pak Lunch Tote

By on Feb 25, 2014

I just received news that Zoe was accepted into a highly selective pre-school and I couldn’t be more ecstatic. Phil and I survived the parent interview, Zoe thrived in the playgroup (despite the pressure of being in a new place separated from Mommy and Daddy), and little Jada kept her baby-cool even when she had just cause to turn up the heat. I couldn’t be more over the moon about this new chapter in the fabulous life and times of little Miss Zoe, and thought the absolute best way to celebrate her budding independence would be to let her make her lunch (for the first time), and stash it in her new Yak Pak lunch tote in preparation for her first day of school. She even crafted her own lunch menu: peanut butter and jelly sandwich, apple slices, and 2 animal crackers…because lunch is never complete without a treat. She smeared the peanut butter. She smeared the grape...

Are GMOs The Answer To World Peace?

By on Feb 7, 2014

A U.S. intelligence report warned that fresh water supplies around the world are unlikely to keep up with global demand, increasing political instability, hobbling economic growth and endangering world food markets. But wait…before you go running to your underground bunker with water jugs and tin cans in tow, my reasoning for sharing this was not to elicit fear, but rather to encourage you to think more critically about the role that GMOs are playing in the world food market. Instead of chanting “What are GMOs?” What might we discover if we explored “Why GMOs?” Like many of you, I’m aware of the debate surrounding GMOs serving as the answer to world hunger, but it wasn’t until I began to ask “why” that I resolved that genetically modified plants are not just an attempt to cure world hunger…but rather they can be a bridge to...

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